Like Leslie Cochran or Eeyore’s Birthday, I Luv Video is a quintessential part of Austin history. The store’s final location on Airport Blvd was recognized as the largest and oldest video shop in the world, with over 120,000 videos on its shelves up until its closure in 2020. The store fell casualty to the pandemic and online streaming. It left a huge hole in the heart of Austinites.